b'We have always worked in close collaboration with our tissue customers to develop new unique properties. Figure 2. Tensile strength has been successfully improved, currently 10% higher than at start-up and will improve even further. Paul Wallstabe, Specialist Products SCA Pulp.PURE INNOVATIONWe have always worked in close collaboration with our tissue customers to develop new unique properties and contribute to our customersbusiness, its in our DNA, says Jrgen Bergstrm, Development Manager at SCA Pulp.SCA has a number of new, and completely unique products in progress, Jrgen says. One example is the premium strong SCA Pure. This product has been evaluated by a key customer on a number of occasions and is now ready for launch. The result from our customers test runs Figure 3. To really be able to support our customers with relevant innovations we need to beshow that less pulp is consumed very attentive, close and proactively listen to our customers. Jrgen Bergstrm, Development(e.g. basis weight can be reduced), Manager SCA Pulp.drying energy is lowered because lessTISSUE TECHNOLOGY INTERNATIONAL13'