b'DIGITALIZATIONDigitalization: The holy grail of the paper industry?By Engelbert Schrapp, Principal Corporate Account Manager (CAM) Stora Enso, SCA and Essity Coach Account Managers NordicsINTRODUCTION Lets begin with a kind of refresher or Digitalization is a buzzword webrief summary of what digitalization hear all the time these days, whetherreally means. To answer this question, in the daily news, in politics, atI could offer many long-winded work, or in our private lives. When Iexplanations; but considering the mentioned digitalization to a paperavailable space for this article, and industry customer a few years ago,not to strain the patience of readers, he said: I dont need it, I alreadyI offer the following brief definition: have a smartphone and my factory inDigitalization means using existing automated. Based on what we knowdata more effectively and broadly today, this answer almost soundsthan before or assembling data in a ironic, but it shows that not even fivenew context and putting it to goodEngelbert Schrappyears ago, digitalization was virtuallyuse. After all, theres one problem unknown in the paper industry. Bywe certainly dont have in the paperWhats my vision, whats my overall comparison, people today arent justindustry: too little data! For yearsdigitalization strategy?philosophizing about digitalization,now, petabytes (= 1,000 x terabytes) theyre already beginning to tackleof data have been slumbering on allWithout a doubt, the answers to these the decades-old wish-list of the paperkinds of data carriers. Only a fractionquestions will depend on the various industry and implement solutions thatof whats possible is being done theseresponsibilities within a company; no one would have dreamed of justdays (in the great majority of cases) toafter all, a CEO, CFO, CTO, CIO (if 10 years ago. A specific example ismore effectively and broadly harvestthere is one), factory manager, or the process event prediction, a kind ofthe huge potential of this informationpeople responsible for maintenance, early warning system that can be usedin conjunction with real-time data.production, and even procurement will to predict malfunctions in productionTheres a good reason why people arecertainly prioritize different content, and initiate countermeasures beforedescribing the COMPREHENSIVE USEand that makes sense. But precisely for real malfunctions occur. Real progressAND LINKAGE OF DATA as a kind ofDigitalizationthis reason, its all more important to can also be made with the Web Breaktwenty-first-century gold rush in thismeans usingcombine all these ideas and visions into Prediction and Prevention system,era of Industrie 4.0.existingan overarching, company-wide strategy which helps predict web breaks anddata morefor digitalization and Industrie 4.0 to prevent them from happening byHowever, before the readers of thiseffectivelyform the companys own answer to the applying targeted measures in thearticle rush to pull dusty hard drives orand broadlyquestion Where is digitalization shell production process. These examplesother data carriers out of their safes, wethantake us?are just some of the virtually endlessshould first answer whats perhaps thebefore or possibilities that can result from findingmost important question: What shouldassemblingAnswering these questions will only lay the Holy Grail of the paper industry.be the second step after realizing Wedata in athe groundwork for the search for the The Siemens digital fiber strategy offershave data? What do I want to achievenew contextHoly Grail: the first step, so to speak. the perfect framework for implementingwith my digitalization, meaning dataand puttingBut the first step must be followed by these smart digitalization solutions forusage? What KPIs (key performanceit to gooda second step, and thats to modify the the paper industry. indicators) would I like to influence?use. companys organizational structures. 56 TISSUE TECHNOLOGY INTERNATIONAL'