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products characteristics strength in particular can be made. Failure to prioritise the refining process or adapt it to changes made elsewhere the grade of pulp used for example may be the root cause of this neglect. Lack of resources may be another factor. But as the benefits of paying more attention to refining become evident paper makers are generally quick to take notice. In the production of tissue paper where strength and softness are key properties governing the end consumers perception of its final quality the benefits of upgrading the refining process are twofold. First even the highest grades of pulp cant achieve their maximum potential in terms of strength without the proper As the benefits of paying more attention to refining become evident paper makers are generally quick to take notice treatment. In practice this often means using more softwood than is actually necessary. By refining in the optimum manner use of this resource often the most expensive component for tissue paper producers can potentially be reduced significantly while increasing the hardwood content in the total furnish leads to a higher softness potential. Secondly another cost which can be abated by updating the refining process is that of electricity. Particularly in Europe a mature market in which established paper makers need to preserve their competitive edge paper mills typically run at a very high level of consumption and energy costs are huge. Modifications to the refining system can reduce power needs bringing the customer another drop in expenditure. enABling stRAtegiC Benefits When paper makers become aware of the dramatic improvements which can be made through a detailed look at their processes the realisation inevitably leads to more than just a few technical changes in a long-forgotten room at the plant. An understanding of the complex relationship between the pulp grades employed the furnish and the refining process along with a number of other factors can actually enable strategic- level decisions within a company. To facilitate actions like these Mets Fibre hosts innovation days with customers who have particular ambitions in mind the need to dramatically reduce production costs across a number of facilities for example. By providing an interface between the customers management team and Mets Fibres service experts and RD world pulppaper 25