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PulP Refining DeveloPments world pulppaper26 specialists operative issues can be identified to help accomplish high-level goals. The Technical Customer Service team can then take a closer look at the facilities in question to actualise these improvements. As well as the refining upgrades mentioned above this may involve changes to the furnish to allow for some replacement of soft wood for hardwood leading to further cost savings. In this way the team are best able to help their clients communicate better internally bringing together purchasers operational personnel and management to ensure that paper-making operations generate larger quantities of the highest grade of product possible for the lowest achievable cost. DeliveRing on eARlY PotentiAl To address established paper makers who may be overlooking their potential is one important part of the Technical Customer Service teams work but there is another clear opportunity for them to add value assisting new players in emerging markets. Tissue paper has been one of the fastest growing areas in China in recent years due to improving living standards the emergence of the middle class and the countrys rapid urbanisation. However this has been tempered by increased consciousness of cost and efficiency and the growing need for more sustainable solutions. The ramp- up stage of a new plant is therefore the ideal point at which to apply Mets Fibres expertise over the entire paper production process as customers have swiftly understood. The team has been supplying a service it terms the startup kit a purpose- designed solution to meet the needs of a paper maker building a new plant. This means that when a customer plans a new machine Mets Fibre is present to assist the machinery supplier and help the customer make the most out of their investment. This encompasses all aspects of the production process as well as the pulp itself. The team does everything it can to ensure that start-up proceeds smoothly. With knowledge of the pulp to be employed be it one of Mets Fibres own products or that of a competitor and the furnish combination the teams experts are able to make detailed recommendations and begin checking the process even before production has begun. The team includes two native Chinese speakers so communication is no issue whatsoever. An experienced hand is of great value in this growing market as many new entrants to the area find themselves equipped with the latest refining there is another clear opportunity to add value assisting new players in emerging markets