b'Tree absorption of carbon dioxidewood raw material by helping their peaks early in a trees growth,customers to replace fossil-based and the absorption rate drops inmaterials such as plastic with fiber-the later stages of its lifespan. Itbased materials. The winning formula eventually becomes neutral in climateis to grow forests, preserve biodiversity, contribution after approximately 80whilst simultaneously decreasing years, at which point it is harvestedemissions along the whole value chain.to make room for new growth. In addition, with half of the tree becomingPURE PERFORMANCE IS ABOUT CONSTANT pulp, the rest is used to produce greenDEVELOPMENTelectricity or biofuel. In 2019, SCAsWe are focused on having the positive climate benefit was some 10.5best offer for tissue on the market; million tonnes of CO a figure whichachieving this requires constant equates to the annual emissions fromdevelopment and listening carefully all passenger cars in Sweden. to our customers needs. Of course, our ECF and TCF pulp must hold the Despite these impressive figures, SCAhighest possible standard when it is working hard to further improvecomes to product and environmental their environmental performance.performance, but we must also The company will increase its climateconstantly improve and develop, in Figure 2.Today, consumers demand products, withbenefit in 2020 with a number ofclose cooperation with our customers, reduced impact on the environment. With our strongactionsnot least by maximisingsays Arvid Eriksson, Sales Director environmental profile we can help our customers tothe use and value creation from theSCA Pulp, Tissue Global.reach their environmental goals, says Jessica Sjberg, Product Manager, SCA Pure.By choosing SCA Pure, the client actually helps to grow the forest: for every tree harvested, at least two new ones are planted. Unsurprisingly, Sweden has twice as much forest today than 100 years ago. Additionally, in SCAs growing forests, over 20% of the productive forest land is reserved to ensure rich plant and natural life, where biodiversityIn choosing thrives. SCA Pure, the client A GREEN CYCLE IS NECESSARY FOR Aactually helps FOSSIL-FREE SOCIETY to grow the The forests from which SCA sourcesforest: for its pulp absorb an abundance ofevery tree carbon dioxide. Ultimately, it isharvested, thanks to both a thriving forest andat least twoFigure 3.Stable wood supply from well managed forests and strong, long Nordic renewable products that allows fossilnew ones arefibres with low variation, treated gently throughout the process are key conditions to delivering unique fiber strengthperfect for tissue and naturally complying carbon to remain below ground. planted.with FSC and PEFC, says Arvid Eriksson, Sales Director SCA Pulp, Tissue Global.WORLD PULP&PAPER 25'