b'PULP INNOVATIONSINTERNAL EXPERTS AND MILL SUPPORT In todays An important part of SCAs offercompetitive is service and support to its globalworld, we customers, which requires a localwill strive to presence. Paul Wallstabe, a verysupply our experienced process engineercustomers and tissue specialist, is one suchwith individual. His mission is to supportincreasingly customers with expert knowledgebetter pulp.throughout the production chain. Were always quick to give feedback to our customers, and we understand how urgent it often is, says Paul.Assistance requests from SCAs customers can cover anything from back office, production, development, logistics to technical support. In addition to local presence, SCA hasdeveloped a support team that can quickly and efficiently help customers.Were pleased with the very positive feedback from our customers for the moment. Tensile strength and uniformity are good. We also hear that less drying energy is being consumed. Feedback regarding runnability has only been positiveas a matter of fact, runnability is a lot better than our set targets, says Paul proudly.Figure 4.Tensile strength has been successfully improvedcurrently PURE INNOVATION 10% higher than at start-up and will improve even further. From left: Paul Wallstabe, Jrgen Bergstrm and Arvid Eriksson.In todays competitive world, where everyone throughout the value chain needs to differentiateJrgen explains how SCA always havedeal of development resources to with more advanced or innovativeworked in close collaboration withchemically modify the fibre surfaces, products, we will strive to supply ourtheir customers to develop new uniqueJrgen says.customers with increasingly betterproperties and contribute to their pulp. It is in our DNA to focus onrespective businesses. UNIQUE PRODUCTS IN PROGRESSR&D, thus constantly investing inSCA has a number of new and the development of new products,One insight is that our customerscompletely unique products in with new properties that createrequirements can greatly differ, butprogress, Jrgen says. Oneunprecedented benefits for ournew, innovative pulp products areexample would be premium strong customers, says Jrgen Bergstrm,very interesting to many. We haveSCA Pure. This product has been Development Manager at SCA Pulp. therefore chosen to devote a greatevaluated by key customers on a 26 WORLD PULP&PAPER'