b'ournumber of occasions and is now customersready for launch. The results of requirementscustomer test-runs have shown can greatlythat less pulp is consumed (e.g. differ,basis weight can be reduced), and but new,drying energy is reduced because innovativeless beating is needed, with cleaner pulp productsbackwater systems and the possibility are veryof increased production.interesting to many. Another interesting innovation is a new pulp that offers high wet strength. The new product has recently been tested and evaluated in a pilot machine with a customer, Figure 5. To be able to realistically support our customers with relevantdelivering very promising results. innovation we need to be very attentive, close and proactively listen to ourNaturally, Jrgen sees great potential customers, says Jrgen Bergstrm, Development Manager SCA Pulp. in the new products.Figure 6. Henning Ellstrm, VP of Sales and Marketing:Here up north, in the cold climate of Northern Sweden, trees grow slowly resulting in strong and slender fibres, ideal for making high-quality pulp. Figure 7. Pure pulp for a pure world.WORLD PULP&PAPER 27'