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INDUSTRY TRENDS WORLD PULPPAPER14 North American producers to replace seriously ageing equipment with newer assets whose manufacturing costs are significantly lower. FisherSolve measures the long-term staying power of every paper asset in the world revealing that some assets will continue to get investment because they can remain competitive while others will be allowed to close because reinvestment in them is no longer cost effective. Figure 14 shows how to think about which ones will get support in the future those that are neither too new to need investment nor too old to justify it and among them those whose asset quality competitive environment and grade potential confer long-term viability. The paper industry is so capital intensive that every decision made by its managers can have large financial and strategic consequences. This means data-driven decision making is a critical component in maximising the value of the industrys assets. The examples and thought processes in this article should help inspire industry professionals to capitalise on the data analytics and expertise available in the marketplace today in order to make the best possible decisions for the industrys stakeholders of the future. ABOUT FISHER INTERNATIONAL INC. Fisher International supports the pulp and paper industry with business intelligence and strategy consulting. The data and analyses for this article were drawn from FisherSolve the paper industrys premier BI resource. For more information please visit www.fisheri.com Figure 13. The rest of the world may out-compete North America unless its fleet is modernised Figure 14. The bubble chart identifies assets most likely to participate in the next wave of investment ...a huge amount of North American capacity has reached a critical age