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VERACEL CELULOSE WORLD PULPPAPER30 By Robert Puhr Ad Hoc Communications Fine Tuning A Well-Tuned Mill A passion for continuous improvement still attracts industry attention Figure 1. The Veracel mill produced over 10 million tonnes of pulp in 9.5 years almost 20 over the mills design capacity When the Veracel mill started operating in Brazil in 2005 it was pre- ordained to be one of the worlds most advanced bleached pulp mills and also a reference site for sustainability and operational excellence. A passion for continuous improvement from the smallest process details to large activities such as an innovative maintenance program still attracts industry attention. Veracel is a partnership of two major leaders in the pulp and paper industry Fibria and Stora Enso. Ari Medeiros mill is in a very good position and is also in a very good condition. But it is challenging to stay on top as this is a single-line mill. We must run continuously and at a high level of performance especially when coming out of a shutdown or blackout or whatever. In response to the challenges Veracel has suceeded in producing over 10 million tonnes of pulp in 9.5 years almost 20 over the nominal design capacity. A REFERENCE FOR EXCELLENCE According to Medeiros Veracel was for the best this industry can offer. And after 10 years of operation it is still one of the most competitive in terms of costs quality environmental performance and forest productivity. operational excellence Medeiros operations over the years we know that big gains are less common. But we are pushing for even the small gains that when taken together can equal a big one. others come to watch and learn trained eight operating teams from other mills here. People come to see what we are doing here. We dont mind. Anyone can buy the same equipment the difference is in the knowledge and skill of the people. PIONEERING MAINTENANCE CONTRACT When Veracel signed a contract for maintenance activities at the mill it contract of its kind in the pulp sector similar results to the Frey Bentos mill Medeiros says. Veracel rapidly became an reaped through outsourcing