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WORLD PULPPAPER 87 material flow process. By seeing the big picture they can provide the most suitable solutions across the entire finishing process. Conversations with customers to ensure a genuine understanding of needs are a prerequisite for finding and selecting the most suitable solution for each case. The key is to start this communication early enough before other decisions ones that will limit the layout options are taken. Pesmel differs from many other players in the concept engineering phase with their 3D illustrations and animations enabling them to verify and demonstrate solutions in a very tangible manner. Three-dimensional layout concepts are much easier to understand when compared to a stack of 2D illustrations even for engineers who have spent most of their careers with two-dimensional illustrations. Our 3D illustrations are the first steps on the path which can end with full-scale simulations with actual production data. Simulation study is a vital tool for assessing the practical situation and planning the layout concept at the start of the project. The real situation is simulated with the correct product measures capacities and equipment layouts in order to identify the possible bottlenecks and to analyse the total capacity of the mill. With this information the customer is able to optimise their machine purchase a process that can deliver large cost savings. Simulation studies provide guidelines as to what kind of roll handling packing storing and dispatching systems will be built. Such studies can also create a foundation for an upper level control system which in By seeing the big picture concept suppliers can provide the most suitable solutions across the entire finishing process Figure 3b. Simulations help verify the proposed systems capabilities Figure 3a. Animations show the flow of a proposed system. 3b 3a Figure 4. As well as the layout plan the packing concept should be selected on a needs basis. Above is a fully automated OptiWrap kraft wrapping concept - perfect for sensitive grades